PILLAR 4 – DISTRIBUTION:

Digital Marketing Resources: Most Entrepreneurs and Small Business Owners have their minds and hands full with what they offer their clients in terms of product or services – what they require from their digital marketing is distribution of their message and offers that will bring paying clients into their sales funnels without their having to touch anything else!

This is where your distribution plan becomes essential – you have taken the time through the first 3 Pillars to ensure you have your brand, your messaging, your offer, your content, your site etc. setup perfectly to meet your potential customer’s needs – now you want that to all come together and fill your needs – conversions and new business.

Is your content where it needs to be to make you money? Is your content process automated?

My best advice – for cost and results – outsource this! I can give a million reasons why a small business doesn’t want to or need to create all their own content – create some yes but all of it, no way! There are affordable outsource options that make doing this internally expensive and unnecessary today.

Drop us a message or give us a call if this something you want us to take care of for you!

Digital Marketing Resources:

Recommendations to get you going.

Brand:

Look, Voice, Presence:

  1. http://www.doublearrow.co.uk/manual.htm
  2. http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf
  3. http://issuu.com/bondo/docs/skype_brand_book_-_look
  4. http://images.apple.com/legal/certification/docs/logo_guidelines.pdf
  5. http://brandcenterdl.adobe.com/Corpmktg/Brandmktg/Campaign_Assets/guidelines/corporate/corporate_brand_guidelines.pdf
  6. https://standardsmanual.com/
  7. http://www.barbican.org.uk/media/upload/about%20barbican/0Barbican-Brand-Guidelines-May07.pdf
  8. http://www.mozilla.org/en-US/styleguide/identity/firefox/branding/
  9. http://www.scouting.org/filestore/pdf/310-0231.pdf
  10. http://www.easy.com/PDFs/easyGroup_Brand_Manual.pdf

Website & Wire Frames:

Designing Your Website and Landing Page/s.

  1. http://www.easy.com/PDFs/easyGroup_Brand_Manual.pdf
  2. http://www.axure.com/
  3. https://pidoco.com/en
  4. https://products.office.com/en-CA/visio?legRedir=true&CorrelationId=575afd13-06a8-451d-8825-b117505d7890
  5. http://www.adobe.com/products/indesign.html?PID=7609893
  6. http://iplotz.com/
  7. Or if you are like keep it simple and just sketch it by hand, take a photo or scan it and send it to the designer / developer.

Content:

What You Want to Say and Share.

  1. http://curationsuite.com/
  2. https://www.shuttlerock.com/
  3. http://go.stackla.com/
  4. http://www.youbrandinc.com/ultimate-lists/ultimate-list-content-curation-tools-platform/

Social:

Automating Your Social Content Uncurated.

  1. http://www.socialbro.com/
  2. http://www.hootsuite.com
  3. https://bottlenose.com/
  4. www.keymedia.com
  5. www.buffer.com

Advertising:

Search and Social Based Paid Advertising.

  1. http://www.perrymarshall.com
  2. http://www.bruceclay.com
  3. https://www.stefanmaescher.com/online-advertising/ Great resource
  4. http://planetocean.com/ The BIBLE of online marketing!
  5. https://www.searchenginenews.com/ a must read!

Systems:

Processes to Run Your Business Automate the Heavy Lifting for You.

  1. http://www.nutshell.com The perfect starter CRM – Love it!
  2. http://www.zoho.com The entire shebang CRM ++ for small to mid-size business!
  3. http://www.teamwork.com For more advanced users – my Favorite! Integrated Support Desk and Amazing support!
  4. https://basecamp.com/ Great for beginners and easy to upgrade from.
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